I work at CENTURY 21 based in LAGOS, the ancient capital of the Algarve where I was born and returned after a varied and fertile experience in some national and international companies, in Portugal, France, Switzerland and Spain. I know the reality of The Algarve Region well and work uncompromisingly focused on obtaining the best results for my clients, whether they are selling owners or buying investors, with knowledge tested by my professional career and using the most recent reference tools in a real estate market not only increasingly complex but also unpredictable. I serve the interests defined by my Clients with Clarity, Speed, Legal Security and absolute Respect for Transparency and Legality of all operations! I have "O POWER TO HELP" as my motto and the following 3 quotes as my permanent MOTIVATION references: "Life is 10% what happens to us and 90% how we react to it." - C. R. Swindoll "It is useless to say that we are doing our best. We need to do what is necessary." - W. Churchill "Knowing is not enough, we must Apply. Wanting is not enough, we must Do." - J. W. Goethe Both my academic career and my previous professional experience have been proving to be increasingly useful to my Clients. Given the above, I will be your right and safest choice to help sell or buy your property! > 30 years of management experience in the Commercial, Administrative/Financial areas of various types of businesses: household appliances, electrical equipment, gas distribution, agrochemical industries, mineral waters and hotel services and local accommodation; > Commercial Administrative Officer at BASF® Portugal, CCO, CFO and Hotel Director at NESTLÉ WATERS® Portugal, CCO and CFO at EYCAM-PERRIER® España, CCO and CFO at NESTLÉ WATERS® Portugal, GLOBE Business Leader at NESTLÉ® Ibérica (BCN); > 5 years of experience in the real estate market, the most recent; > Masters Ruby Producer® Awards 2021 and 2022. Here are just 7 of the REAL TESTIMONIES of the recognitions I've been getting: “It was a pleasure working with you. His professionalism and knowledge of the region was greatly appreciated. Thank you so much for your service throughout my property purchase process. ”Adam M. “José was incredibly helpful and thoughtful throughout my property purchase. Their hard work and attention to detail made the whole process very smooth.” Oliver J. «I was very surprised by his dedication, knowledge and technical quality, which were decisive in the success of the business in such a short period of time.» M.Z. White «Today I have no doubt that it was the personal dedication, personal follow-up and professional persistence in the exposure of my property on the Century 21 channels that, combined with the investment, at no cost to me, in a large and well-organized network portals and international websites, plus the use of videos and the readiness to carry out virtual visits that made it possible for me to sell my property in a very difficult context.» C. da Silva «I come to express my recognition for the high level of real estate service provided by José Borba and Century 21 in the promotion and sale of my apartment. With an effectiveness that exceeded all my initial expectations and which resulted in the intended achievement, despite the pandemic context. Congratulations and many thanks for everything, both to the aforementioned consultant and to the entire staff of Century 21 in Lagos.” A. Evangelist «I must thank him for the efficiency, friendliness and professionalism that José Borba demonstrated during the entire sales process.» M.P. Viegas «My property was for sale from 2008 to 2022. It was 14 years that passed, through numerous agencies. More of the same. Until a light came. Changing strategy: BETTING ON EXCLUSIVITY. It made me believe that it made perfect sense when I realized that promoting the property would be about focusing on differentiation and investment in global promotion. No cost to me. I believed. Weighing in the balance, it would be a great possibility of achieving the business. And, on the other hand, I believed in José Borba Martins as the great professional he proved to be. I never stopped believing and I wasn't wrong. Thank you, José Borba.» R. Rosado

Professional Designations



  • CREATE 21 Golden Edition




Awards and Distinctions

  • 2022 Master Ruby Producer

  • 2021 Master Ruby Producer

Recently active properties

  • 1 500 000 €

    Lagos (Algarve), Luz (Algarve), Praia da Luz (Algarve)

    2 wc

    128 m2


    José Borba

  • 4 500 000 €

    Lagos (Algarve), São Gonçalo

    32 wc

    1 398 m2


    José Borba


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