I live and work from CENTURY21 Universe in Lagos, where I was born and returned, after a varied experience in some national and international companies, both in Portugal and abroad, mainly France, Switzerland and Spain. I know the Algarve reality and work very focused on obtaining results for my clients, whether owners or buyers, with tested knowledge and in continuous improvement, combined with technological tools of unquestionable reference in the real estate market. If you think and want to effectively buy, sell or rent any type of property at the best possible price, contact me and you will see how I can act permanently to serve your interests in this area, with "THE POWER TO HELP" as the motto and the quotes following as MOTIVATION references: "It is useless to say that we are doing our best. We need to do what is necessary." W. Churchill "Change your life today. Don't bet on the future, act now, without further delay." S. de Beauvoir "Life is 10% what happens to us and 90% how we react to it." C. R. Swindoll "Knowing is not enough, we must apply. Willing is not enough, we must do it." J. W. Goethe "If you can dream about something, you can do it." W. Disney Here are some REAL TESTIMONIES obtained to date: «My property has been for sale since 2008. It has been 14 years, through numerous agencies. More of the same. Until a light came on. Change strategy: BET ON EXCLUSIVITY. It made me believe that it made perfect sense when I realized that promoting the property would be to focus on differentiation and investment in global promotion. With no cost to me. I believed. Weighing in the balance, it would be a great possibility of achieving the deal. And, on the other hand, I believed in José Borba Martins, as the great professional he proved to be. I never stopped believing and I wasn't wrong. Thank you, José Borba. Thank you, Century 21 Universe.» R. Rosado «I come to express my appreciation for the high level of real estate service provided by José Borba and Century 21 in promoting and selling my apartment. With an efficiency that surpassed all my initial expectations and that resulted in the intended result, despite the context of the pandemic. Congratulations and thank you very much for everything, both to the mentioned consultant and to all the staff at Century 21 Universe, in Lagos. » A. Evangelista «I would like to thank you for the effectiveness, friendliness and professionalism that José Borba demonstrated throughout the sales process.» M. P. Viegas “You were a delight to work with. Your professionalism and knowledge of the region have been greatly appreciated. Thank you very much for your service throughout my process of buying my property. ” Adam M. “José was incredibly helpful and attentive throughout the purchase of my property. His hard work and attention to detail made the whole process very smooth. ” Oliver J. «Today I have no doubt that it was personal dedication, personal monitoring and professional persistence in displaying my property on Century 21 channels, which, combined with the investment, at no cost to me, in a large and well-organized network of international portals and websites, plus the use of videos and the readiness to carry out virtual visits that made it possible for me to sell my property in a very difficult context.» C. da Silva «I was very surprised by his dedication, knowledge and technical quality, which were decisive in the success of the business in such a short period of time.» M. Z. Branco “You helped me guide me through my first real estate transaction in Portugal. And you did it all with a gracious personal touch. I hope to have a lasting working relationship with you, José, thanks to my exceptional experience.” A. Dohren “Communication was great and he was there to answer all of your questions. It was a pleasure doing business with José and I highly recommend him. ” Max J.

Professional Designations



  • CREATE 21 Golden Edition




Awards and Distinctions

  • 2022 Master Ruby Producer

  • 2021 Master Ruby Producer

Recently active properties

  • 649 000 €

    Lagos (Algarve), São Gonçalo

    5 rooms

    3 wc

    264 m2


    José Borba

  • 1 250 000 €

    Lagos (Algarve), Luz (Algarve), Praia da Luz (Algarve)

    2 wc

    128 m2


    José Borba

  • 4 500 000 €

    Lagos (Algarve), São Gonçalo

    32 wc

    1 398 m2


    José Borba


An error has occurred. This application may no longer respond until reloaded. Reload 🗙